A CRM unifies all historical and live information about your customers into one database making it easy to identify different customer groups. 

Each CRM platform differs slightly but its main purpose is to manage your customer database, automate some of your marketing processes, and nurture leads to improve your sales funnel. They also provide reports and analytics on your efforts to identify weak points in your funnel and inform future strategies.

What can SugarCRM do?

SugarCRM is one of the most used CRM platforms worldwide and is idea for businesses wanting to integrate with existing systems. It is fast, agile and cost-effective. Here are some of the ways SugarCRM can help your business:

• Inbound Marketing: attract potential new customers to your website with built-in Search engine marketing, SEO and social media tools

• Automation: streamline your workflows with easy automation. Save hours and let automation do the work for you.

• Lead Nurturing: effectively drive more engagement by nurturing leads with personalised email communications. Target your customers with the best content and offers for them at different points in your customer journey funnel.

• Reporting & Analytics: discover which tactics are working best for your business. All of your campaigns and automations produce data analytics reports that allow you to identify and measure important metrics.

• Integration: seamlessly integrate Sugar products into your existing workflow with native integration partners.

SugarCRM is great for businesses big or small and has a huge impact on our clients that have implemented it proplery.